Thom Bell became known as one of the main architect of the “Philadelphia Sound”, a powerful brand that is heard every 13 minutes somewhere around the global on radio, movie soundtracks, and television and in advertising campaigns according to Executive Vice President Chuck Gamble.Advertising agencies in Madison Avenue have acknowledged the tremendous power of Thom Bell’s music published by the “Mighty Three Publishing Company”, jointly owned by Gamble, Huff and Bell himself. Two compositions by Bel lhave been selected as the theme for the multi-million dollar advertising campaign for auto maker General Motors, for their Chevy Impala. The slogan “I’ll Be Around” was popularized by the Detroit Spinners.
In the 21st century, Elton John’s corporate alliance with Sky Sport television has produced a UK football Premiership commercial, using a single dating from 1977, when it was produced by Thom Bell for the album entitled “Thom Bell Sessions.”The track which was used as advertisement campaign was entitled “Are You Ready for Love?” The single peaked at number one on the UK Pop single chart, occupying that position for two weeks in August 2004.The track sold over 50,000 copies its first week at number one on the UK official singles chart. The single also achieved the number one position on the US Billboard Dance Chart listings for one week.
This is another way of using media exposure to market a re-released single from the height of the Philadelphia Sound era, which UK-based label Southern Fried Records used effectively to give the single a good start on the road to success.
Out of that same project during the late 1970s, John obtained a gold single certification for one million copies sold according to RIAA (Record Industry Association of America) for “Mama Can’t Buy You Love “(co-written by Leroy Bell and Casey James, a black and white song-writing team contacted to Mighty Three Music Publishing Company).The single peaked at number one on the US Pop Adult Contemporary charts on 25thAugust 1979 for one week and received a Gammy nomination for Best R&B Vocal Performance, Male in 1979. Such projects may reawaken people’s interest in good quality
Soul and R&B music on the long term.